Broadleaf Financial Launches to Provide Strategic Equipment Leasing to Fortune 1000 Companies
Broadleaf Financial Launches to Provide Strategic Equipment Leasing to Fortune 1000 Companies
Rinaldi Advisory Services served as Wafra's advisor and provided services to Broadleaf related to the launch of the company.
Why Axos Bought Verdant — and What It Signals for $10–50B Banks
Why Axos Bought Verdant — and What It Signals for $10–50B Banks
HOUSTON, TX – Oct 2, 2025
On September 22, 2025, Axos Financial (NYSE: AX), headquartered in San Diego, California, announced its acquisition of Verdant Commercial Capital, a nationwide vendor-based equipment finance platform based in Cincinnati, Ohio. It is one of the first bank–leasing acquisitions since late 2022 — a period when higher rates, tighter credit, several notable bank failures, and election-year uncertainty kept many banks on the sidelines. The transaction matters for two reasons: it shows why a well-positioned bank is entering the equipment finance market now, and it illustrates why banks with $10 to $50 billion in assets, as a group, are poised to follow. [1]
Before I get to the specifics of this, I would first like to congratulate the Verdant and Axos teams. You both made a good move for different reasons, I suspect, but for the same shared long-term vision. To be perfectly transparent, this is a research piece based solely on publicly available data, my experience (including two bank exits), and my opinion. I made no contact with anyone at either Verdant or Axos. Additionally, I have included citations at the end of this article. Having said that, I must also acknowledge that Verdant has, at times, been a client of Rinaldi Advisory Services. Moreover, Mike Rooney was one of my three founding partners at ILC (now PNC Equipment Finance) and one of my dearest friends in the world. I worked alongside Verdant’s founding team (Mike, John Merritt, and Chris Kelly) for decades prior to Verdant.
Why This Deal Made Sense for Axos
Axos’ balance sheet and earnings profile created both the ability and the need to act. Reported loan growth since early 2022 is partly explained by the fact that a meaningful portion of 2024’s increase came from a one-time purchase of two performing loan portfolios from the FDIC. Adjusted for this extraordinary event, organic loan growth over the 2022–mid-2025 window was comparatively muted. The Verdant acquisition replaces episodic growth with a consistent and predictable origination engine in the C&I/non-CRE asset class. [2]
Funding and capital are also aligned. Axos has operated with a comparatively low loan-to-deposit ratio, signaling underutilized deposits — a ready source of low-cost financing to replace Verdant’s higher-cost warehouse/securitization stack. The bank’s strong Tier 1 capital, built through years of retained earnings, left it underleveraged by regulatory standards — meaning the transaction could be absorbed without straining capital, while still being EPS-accretive, according to the company’s guidance. [1]
Risk diversification is the third leg. With CRE concentrations elevated across much of the banking industry, boards and examiners are pushing for balance. Verdant’s small- and mid-ticket equipment finance adds granular, amortizing exposures that are structurally different from non-owner-occupied CRE. That helps address concentration risk.
The $10 to $50B Cohort Mirrors Axos’ Pressures — and Its Opportunity
Axos is emblematic of a much larger group. Banks with $10 to $50 billion in assets are the prime acquirer cohort for equipment finance platforms. Loan and asset growth have been flat since 2022, while system-wide growth has been buoyed by the very largest institutions. That divergence explains why mid-sized community and regional banks are seeking new, repeatable sources of earning assets.
Funding capacity is available: Many $10 to $50 billion banks have lower loan-to-deposit ratios than their larger peers, implying underutilized deposit funding that can be immediately leveraged to improve economics when swapped in for warehouse or securitization funding at an acquired platform. [3]
Capital capacity is also present: Tier 1 ratios in this size band tend to be healthy, reflecting retained earnings and a cautious stance during the 2022–2023 rate shock. In other words, many of these institutions are underleveraged relative to their regulatory capital — they have dry powder, the feedstock needed to make acquisitions.
Regulatory headroom is thinner: CRE concentrations at many $10 to $50 billion institutions sit near the interagency screening thresholds (e.g., total CRE loans at or above 300% of total risk-based capital, or construction loans above 100%), which increases the urgency to add non-CRE earning assets. [4]
When you map funding capacity against CRE headroom, a clear bull’s-eye appears: banks with both slack deposits and positive headroom are positioned to be the next buyers. Axos sits squarely inside that quadrant — and many $10 to $50 billion banks do as well.
Taken together, the same structural forces that prompted Axos to act — muted organic growth, excess deposits, ample capital, and CRE constraints — are present across the $10 to $50 billion cohort. That’s why this deal matters beyond Axos.
Why This Deal Could Signal More to Come
The Axos–Verdant transaction is more than a case study — it could be the opening move in a broader shift. For nearly three years, banks with assets of $10–$50 billion have been on the sidelines of equipment finance M&A. Rising rates, tighter credit, and regulatory scrutiny have kept activity muted. Now, however, the need for diversification and sustainable origination pipelines is spreading across the cohort. As balance sheets strain under CRE concentration and muted organic growth, turnkey equipment finance platforms look increasingly like the logical solution. With this deal closing in late September, the timing underscores that conditions are ripe for renewed bank entry into the equipment finance sector.
Why Verdant Could Be Bought: ‘Bank-Ready’ in Practice
Bank M&A only works when the target looks turnkey on Day One. In practical terms, that means four key aspects: structure and governance, platform and scalability, risk and compliance rigor, and a reporting discipline that can withstand regulatory scrutiny. Verdant’s vendor-based model, scalable processes, and robust data/reporting made integration feasible for a bank that did not already operate a complete equipment finance platform. Verdant has been active in the ABS market, and you cannot participate there unless your tech stack can deliver the required ABS-grade reporting. The seller’s readiness was an essential counterpart to the buyer’s balance-sheet readiness.
A Practical Path for Buyers and Sellers
For banks in the $10 to$50 billion cohort: quantify funding and capital capacity; measure CRE headroom; and identify equipment finance verticals that best fit your deposit base and risk appetite.
For independents: Build the bank-ready disciplines — governance, controls, and data transparency — that reduce integration friction and regulatory risk. Deals close quickly—and successfully—when both sides are ready.
Conclusion
Axos did not buy growth for the sake of growth. It acquired a platform that converts under-deployed funding and capital into recurring, non-CRE earning assets — and it did so at a moment when organic loan growth had slowed and CRE concentrations demanded balance. That playbook is available to many banks with assets of $10 to $50 billion. Expect many more to follow in the quarters ahead.
References[1] Axos Financial, Inc. “Axos Bank Announces Acquisition of Verdant Commercial Capital.” Press release, Sept. 22, 2025.
[2] Axos Financial, Inc. “Axos Closes Purchase of Two Loan Portfolios from the FDIC.” Press release, Dec. 1, 2023.
[3] Federal Deposit Insurance Corporation (FDIC), Bank Data & Statistics, BankFind Suite — Assets, Liabilities, and Capital (as of June 30, 2025), https://banks.data.fdic.gov. Underlying FDIC Call Report data also accessed via BankRegData.com (https://www.bankregdata.com).
[4] Interagency Guidance on Concentrations in Commercial Real Estate Lending, Sound Risk Management Practices (FDIC/FRB/OCC). See the FDIC’s 2024 CRE concentration resources.

Bob Rinaldi is a lifelong entrepreneur with a sizable history of success in banking and commercial equipment finance.
A forward-thinking, innovative Finance Executive, Bob has amassed a solid background in assessing organizational needs, developing solutions, supporting implementations and delivering results. During his tenure, Bob guided multiple businesses through profitability and scalability to eventual acquisition, and as a founder of ILC (Information Leasing Company) he helped grow the organization to the fifth-largest bank-owned leasing company in the United States.
Currently President of Bob Rinaldi, LLC, Bob provides advisory services to independent lessors, banks, industry service providers, manufacturers and international firms entering the US equipment finance marketplace.
His tenure in the commercial equipment leasing and finance industry has shaped Bob’s non-traditional approach to envisioning, building and implementing a business model, developing a growth strategy or guiding crisis/problem resolution.
A growth strategist first and foremost, Bob’s specialties include: merger and acquisition planning, improving enterprise value, corporate strategy, process management, tactical design, marketing, new product development, information systems and international expansion.
As an international speaker and a published writer, Bob travels the world sharing his insight and expertise, advising leaders to prepare for shifts in the traditional business environment and to secure their corporation’s place at the forefront of their industry.
The Most Well Attended Leasing Seminar in The Industry - now available privately for your company exclusively.
Over 800+ industry professionals in the past 15 months have benefitted from this Live, Interactive, Engaging & Practical version of education. Sudhir’s renown dates back to the late 70s as he educated all the pioneering entities and predecessors of the industry. After spending the last two decades educating the who’s who of leasing abroad, RAS has convinced Sudhir to come back to the US to educate the next generation of leasing professionals and companies.
According to Sudhir, "I am honored to have the continued opportunity to offer meaningful and practical training to our industry professionals. I am grateful to be able to do this as I know this leads to increasing transaction volume, differentiation, and profitability for the equipment finance companies."
RAS President Bob Rinaldi shared his enthusiasm for attending Winning With Leasing in the privacy of your own company.
“Sudhir has earned the right to be named as an ELFA Hall of Fame Inductee. He has done more to educate industry leaders and companies over the past 4 decades than anyone else. Besides providing rock-solid educational content in this seminar, the attendees get to see a master educator and author of countless textbooks in person live. Nobody will have experienced anything like it in the past, I can assure you.”
Below you will find a link to pdf that provides a complete overview of the class curriculum.
https://rinaldiadvisory.com/wp-content/uploads/2025/08/Winning-With-Leasing-In-Company-Brochure.pdf
About Rinaldi Advisory Services:
Rinaldi Advisory Services (RAS) provides expert consulting services to independent leasing companies, OEMs, and financial institutions within the equipment finance marketplace. With decades of industry experience and a commitment to excellence, RAS specializes in guiding clients through strategic growth, process optimization, credit policy design, and M&A transactions. Our advisory services are designed to help clients elevate performance, mitigate risk, and unlock long-term enterprise value.
Media Contact:
Rinaldi Advisory Services
Liz Rinaldi, SVP
Email: Liz@rinaldiadvisory.com[/vc_column_text][/vc_column][/vc_row]
Largest Bank-Owned Equipment Leasing Businesses
Top Bank Owned Leasing Companies - 2023
click above link to get to the full 2 page pdf.
The data below is for 2023 since the data on 2024 for all bank owned equipment leasing companies has not been released as of yet
EFA News: Rinaldi Advisory Services Adds Geary to Expand Lease Accounting and Finance Advisory
Rinaldi Advisory Services Adds Geary to Expand Lease Accounting and Finance Advisory
Rinaldi Advisory Services announced the addition of Nancy A. Geary to its growing team. With a career in equipment finance dating back to the early 1990s, Geary brings unparalleled expertise and leadership in lease accounting and finance to RAS’s advisory offerings.
Rinaldi Advisory Services® (“RAS”) Expands Lease Accounting and Finance Advisory Expertise with Addition of Nancy A. Geary, CPA, CLFP
Rinaldi Advisory Services® (“RAS”) Expands Lease Accounting and Finance Advisory Expertise with Addition of Nancy A. Geary, CPA, CLFP
HOUSTON, TEXAS – Rinaldi Advisory Services® (“RAS”) the leading consulting firm specializing in the equipment lease and finance industry, proudly announces the addition of Nancy A. Geary, CPA, CLFP, to its growing team. With a career in equipment finance dating back to the early 1990s, Geary brings unparalleled expertise and leadership in lease accounting and finance to RAS’s advisory offerings.
Nancy Geary has been a highly influential figure in the equipment finance sector, serving on multiple leasing association boards, conducting instructional sessions, contributing to the CLFP exam rewrite, and providing accounting, tax, and consulting services as a shareholder at ECS Financial Services, Inc. Her dedication to advancing the industry is evident in the numerous accounting and finance articles she has authored over the years.
“I enjoy working with growth-oriented businesses, providing insightful advice and guidance, watching their progress, and celebrating their successes. I am thrilled to continue supporting the equipment finance industry in my new role at RAS,” said Geary.
RAS President, Bob Rinaldi is enthusiastic about the expertise and dedication Geary brings to the firm. “We are thrilled to welcome Nancy Geary to the RAS family. Nancy’s unmatched expertise in lease accounting and her decades of leadership in both bank-owned and independent equipment leasing companies make her a tremendous asset to our clients. I have known and worked with Nancy for many years and have immense respect for her professionalism and commitment to the industry. Beyond her technical skills, Nancy’s integrity and friendship stand out. She truly embodies what it means to be ‘good people,’ and I am excited for the positive impact she will bring to RAS and our valued clients.”
With Geary’s addition, RAS continues to strengthen its position as the premier consulting partner for businesses in the equipment lease and finance industry.
About Rinaldi Advisory Services
Rinaldi Advisory Services® (RAS) provides expert consulting services to independent leasing companies, OEMs and financial institutions within the equipment finance marketplace. With decades of industry experience and a commitment to excellence, RAS specializes in guiding clients through complex business transitions, including exit strategy planning and mergers and acquisitions. Our advisory services are designed to help clients not only meet but exceed their strategic business objectives by positioning them for high-premium exits and successful mergers.
Media Contact:
Rinaldi Advisory Services
Liz Rinaldi, SVP
Email: Liz@rinaldiadvisory.com
Highlighting Partnership: Rinaldi Advisory Services Advises Kapitus Through the Acquisition of Ten Oaks Commercial Capital
Highlighting Partnership: Rinaldi Advisory Services Advises Kapitus Through the Acquisition of Ten Oaks Commercial Capital
Kapitus, a leading provider of financing for small and medium sized businesses, announced the acquisition of Ten Oaks Commercial Capital, a finance company specializing in equipment finance and working capital loans. Bob Rinaldi of Rinaldi Advisory Services advised Kapitus through the acquisition process.
With this acquisition, Kapitus is launching its equipment finance arm, in addition to its small business loan and revenue-based financing products, to accelerate support for small and medium-sized businesses that drive the country forward in critical industries, including construction, manufacturing, hospitality and healthcare.
Rinaldi article featured in AACFB Commercial Break: "READY TO SELL? CAN AN EQUIPMENT FINANCE BROKERAGE BE SOLD?"
Rinaldi article featured in AACFB Commercial Break: "READY TO SELL? CAN AN EQUIPMENT FINANCE BROKERAGE BE SOLD?"

Not much is written about the successful exits of equipment leasing and finance Brokerages. Little is known about how many Brokerages exist in the US, let alone any statistics or benchmarks about the Brokerage ecosystem. This article focuses on the viability of a Brokerage to have a successful exit. Brokerages’ principals frequently contact Rinaldi Advisory Services (“RAS”) about what their company would be worth and to whom. The answer is always the same. It depends. It’s not a copout, as you will see. Buyers determine the value and, thereby, the price they are willing to pay a seller, not vice versa. Brokerages must look at themselves objectively, like outsiders, and put themselves in the shoes of potential buyers.
EFA News: Rinaldi Advisory Services and MAI Technology Solutions Unveil Tech Navigator
Rinaldi Advisory Services and MAI Technology Solutions Unveil Tech Navigator
In collaboration with MAI Technology Solutions, Rinaldi Advisory Services® (“RAS”) is introducing Tech Navigator, a comprehensive solution designed to help equipment finance companies build the essential technology infrastructure required for strategic growth.
Video Interview with Deb Reuben of Tomorrow Zone
Video Interview with Deb Reuben of Tomorrow Zone
Deb Reuben and her team at Tomorrow Zone are redefining the equipment leasing and finance industry by harnessing the power of technology. But what sets Deb apart is her mastery at the intersection of technology and process workflows.
In this five-part video series, see how she optimizes both technology and people, creating a workplace where technology excels at what it does best while empowering employees to focus on meaningful, rewarding work.
As Deb puts it best, “You can speed up your processes, becoming a faster caterpillar, or you can transform into something entirely different, a butterfly,” in her example.
You can create a strategic plan that outlines your financial goals and add systems and procedures along the way to meet them. But often, this approach leads to inefficiencies, missed opportunities, and a compromised bottom line, not to mention strained employee satisfaction and customer experience. Or, you can partner with Deb Reuben and her team to design a forward-thinking strategy that anticipates challenges, optimizes profitability, and enhances employee engagement, culture, and customer satisfaction from the start.
Part 1: Introduction to Deb Reuben
Part 2: Why is “Digital Transformation” really a misnomer?
Part 3: Context Matters
Doing things in new ways to improve the human experience
Part 4: The Big Picture With Clarity
Part 5: Creating a Rewarding Work Environment For Humans
Deb Reuben















