About Liz Rinaldi
Liz is a seasoned financial expert with a deep-rooted background in the equipment leasing and finance vendor program sector. Her extensive experience has cultivated a keen understanding of challenges independent and captive finance programs face in today’s landscape. Her 15+ year industry tenure has equipped her with in-depth knowledge of vendor programs, business development, and technology payment solutions.
Having held key roles at industry leaders such as PEAC Solutions, LEAF Commercial Capital, and Summit Funding, Liz has a proven track record of developing and executing strategic initiatives. Her expertise in navigating complex financial landscapes positions her as a trusted advisor to clients.
At RAS, Liz specializes in guiding independent leasing companies, dealers, OEMs, and financial institutions through critical business transitions. Her expertise in understanding target markets and developing effective go-to-market strategies streamlines sales and financing processes. Liz empowers clients to achieve sustainable growth by delivering innovative and tailored solutions that address their specific business objectives.