Rinaldi Advisory Services Welcomes Liz Rinaldi to the Team
Rinaldi Advisory Services Welcomes Liz Rinaldi to the Team
CINCINNATI, OHIO – July 18, 2024: Rinaldi Advisory Services (RAS), a premier advisory firm in the equipment leasing and finance industry, is delighted to announce the addition of Liz Rinaldi to our team. Liz Rinaldi, a talented and experienced professional in the vendor program sector of the leasing industry, brings her energy and additional perspectives to the company.

As the President and Founder of Rinaldi Advisory Services, Bob Rinaldi, has built a legacy of excellence and innovation. “I am excited to welcome Liz to RAS. Her expertise and vision align perfectly with our mission to help independent leasing companies excel and banks to diversify their Commercial and Industrial asset portfolios,” said Bob Rinaldi.
Liz is a rising star in the industry and a member of the Rinaldi family. She is the niece of Bob Rinaldi and the daughter-in-law of Vince Rinaldi, a legendary figure in the leasing industry and Bob’s former partner in a leasing company that was sold to Provident Bank in Cincinnati.
With this new addition, RAS wants to assure its clients and the industry that Bob Rinaldi is not retiring or stepping back. While Liz represents the next generation and natural progression for RAS, Bob will continue to lead the firm and maintain his active roles in consulting with industry clients and industry trade associations. “Liz’s addition to the team is about growth and expansion, not a transition,” emphasized Bob Rinaldi.
Liz Rinaldi’s experience in the vendor program sector uniquely positions her to connect with the next generation of leaders in the leasing industry. As younger professionals are moving into upper management roles, Liz’s insights and talents will help bridge the gap and deliver the exceptional benefits that RAS is known for. Her presence underscores RAS’s commitment to evolving and staying relevant in a dynamic industry.
“What I have always loved about the vendor finance industry is the collaboration between different industry sectors to advance a service that helps businesses grow and thrive,” says Liz Rinaldi. “As I enter this new phase in my career, I am incredibly excited and humbled to get to work next to and learn from this incredible group of industry experts that Bob has brought together. Bob’s prowess and positivity is infectious, and I couldn’t be happier to finally get to work with him and bring something unique to the team”
RAS has unwavering confidence in Liz’s abilities to drive the firm forward and expand its reach to newer generations. Her role as a young professional and a woman in the industry will allow her to provide unique benefits and perspectives that resonate with emerging leaders.
About Rinaldi Advisory Services®
Rinaldi Advisory Services (RAS) provides expert consulting services to independent leasing companies, OEMs and financial institutions. With years of industry experience and a commitment to excellence, RAS helps its clients achieve their business objectives through curated advisory services.
The Monitor Daily Video Podcast Interview: Deb Reuben Interviews Bob Rinaldi
Episode 116: Future Readiness Powered by Leadership
What does it take to prepare a future-ready business? In today’s podcast, Deborah Reuben interviews Bob Rinaldi about the power of curiosity, humility, collaboration and the critical questions for future readiness and peace of mind.
Bob Rinaldi, President of Rinaldi Advisory Services®, discusses the RAS approach to its advisory work with their clients.
Rinaldi featured in Monitor Daily article: “Future Readiness Powered by Leadership: An Interview with Bob Rinaldi”
Rinaldi featured in Monitor Daily article: “Future Readiness Powered by Leadership: An Interview with Bob Rinaldi”
“Leadership in the equipment leasing industry, like many others, requires adaptability, continuous learning and a strong focus on collaboration. How can leaders leverage their experiences to optimize profitability and scalability and stay ahead? What does it take to lead a growing company and maintain peace of mind?”
Equipment Finance Advisor: Relaunching ’Winning with Leasing’ with Sudhir Amembal and Bob Rinaldi
Equipment Finance Advisor: Relaunching ’Winning with Leasing’ with Sudhir Amembal and Bob Rinaldi
Bob Rinaldi, President of Rinaldi Advisory Services®, and Sudhir Amembal, CEO of Amembal & Halladay, join Michael Toglia, Publisher of Equipment Finance Advisor, to discuss the virtual relaunch of Amembal’s flagship seminar, “Winning with Leasing.” Rinaldi and Amembal emphasize that foundational training for equipment finance professionals remains as critical today as it was decades ago. These virtual seminars are designed to provide accessible and cost-effective training to professionals at all levels across the nation.

Bob Rinaldi, CLFP
President, Rinaldi Advisory Services

Sudhir P. Amembal
CEO, Amebal & Halladay
Featured in
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Equipment Finance News: Rinaldi, Verity partner to push for dealer F&I
Equipment Finance News: Rinaldi, Verity partner to push for dealer F&I
Equipment finance advisors Rinaldi Advisory Services® and Verity Capital Advisors have partnered to improve dealer finance and insurance operations, while developing a strategic alliance of advisory services.
Rinaldi Advisory Services and Verity Capital Advisors Announce Strategic Alliance
Rinaldi Advisory Services® and Verity Capital Advisors Announce Strategic Alliance
HOUSTON, TX, June 4th, 2024 — Rinaldi Advisory Services, LLC (RAS), the leading advisory firm in equipment leasing and finance, announces the addition of Verity Capital Advisors, Inc. CEO, Justin Vogel to its consulting practice. This strategic alliance will add Verity Capital’s expertise in optimizing capital stacks and securing lines of credit to RAS — furthering subject matter expertise across all facets of equipment leasing and finance.
Rinaldi Advisory Services, led by Bob Rinaldi, was founded in 2018 to provide CEO’s and founders of firms in the industry a close advisor with whom they can confide on sensitive issues they face daily— providing true, no-nonsense feedback.
Verity Capital Advisors was founded by Vogel in 2023 as a boutique, capital markets-focused investment bank offering a full suite of consultative services to support lower middle market companies in raising the debt capital they need to grow while freeing up owners and executives to remain engaged in running the day-to-day operations of their business. Justin is a finance and banking industry veteran with more than 20 years of experience helping a wide variety of businesses throughout the US secure financing, including launching a lender finance product for the regional bank he formerly worked for, focused on lending to equipment finance companies.
Vogel spoke of the opportunity to work with Rinaldi and the RAS team, saying; “Bob has a great reputation in equipment finance. Partnering in this capacity with such a well-respected industry veteran is a privilege. Together we will strive to provide a full offering of consulting services for equipment finance companies of all sizes and stages.”
Bob said, “We know each other very well, as Justin said. There comes a point in a career when you get the luxury of picking people you want to work with and truly enjoy being around. Justin is at the pinnacle of his craft, there is nobody better, period! He may not tell you what you want to hear, but that honesty and integrity is priceless.”
RAS and Vogel’s services are highly complementary, and together they offer deep expertise across a wide range of functional areas within commercial equipment finance.
About Rinaldi Advisory Services
RAS provides advisory services to independent lessors, financial institutions, industry service providers, and manufacturers. Primary services include strategic planning and affordable, confidential advisory services to principals / executives of equipment finance companies and regulated financial intuitions in the equipment finance industry.
To learn more about how RAS & Verity Capital Advisors can help your business raise critical capital, please visit https://rinaldiadvisory.com/about/ or contact Bob at Bob@RinaldiAdvisory.com, or Justin at jvogel@verity-capital.com.
Rinaldi featured in American Banker article: “Rising rates push a Pennsylvania bank out of equipment finance”
Rinaldi featured in American Banker article: “Rising rates push a Pennsylvania bank out of equipment finance”
“Bob Rinaldi, president of Rinaldi Advisory Services and an expert in the commercial equipment leasing and finance space, acknowledged the impact of rising rates on bank-owned equipment lenders. Rinaldi, however, said generally most of the struggles with bank-owned leasing companies originated due to banks’ circumstances, the result of deposit flight and declines in the value of investment securities, adding equipment lenders actually perform better in a higher-rate environment. ‘If the leasing company has enough capital, they can grow very dynamically, regardless of conditions,’ Rinaldi said.”
Highlighting Partnership: Rinaldi Advisory Services Advises Oakmont Team in Acquisition by JA Mitsui Leasing
Highlighting Partnership: Rinaldi Advisory Services Advises Oakmont Team in Acquisition by JA Mitsui Leasing
Rinaldi Advisory Services is privileged to have acted as the financial advisor to Joe, Daryn, Megan, and the Oakmont team in the lead up to their acquisition by JA Mitsui Leasing.
We greatly appreciated the opportunity to collaborate with the Oakmont team and their legal counsel, Dennis Dressler. Mr. Dressler demonstrated exceptional skill, patience, and a commendable sense of humor. Indeed, the entire team maintained a refreshing sense of humor throughout our engagement.
"Beyond Traditional Paths: A Look at Evolving M&A Strategies in Equipment Leasing" by Bob Rinaldi for NEFA Newsline
"Beyond Traditional Paths: A Look at Evolving M&A Strategies in Equipment Leasing" by Bob Rinaldi for NEFA Newsline
As we transition from a challenging 2023 marked by interest rate hikes and community bank struggles, 2024 presents a transformative landscape for equipment leasing and finance. Bob Rinaldi, President of Rinaldi Advisory Services, delves deep into the intricate dynamics of the industry’s M&A landscape. In this comprehensive article for NEFA Newsline, Rinaldi explores emerging trends, challenges, and opportunities that will shape the sector’s future.
Download the article for a detailed analysis as we navigate the complexities and anticipate the strategic shifts ahead.
Rinaldi Advisory Services Announces Partnership with MedShare
Rinaldi Advisory Services Announces Partnership with MedShare
Rinaldi Advisory Services is excited to announce a philanthropic partnership with MedShare. MedShare is a 501c(3) humanitarian aid organization dedicated to improving the quality of life of people, communities, and our planet by sourcing and directly delivering surplus medical supplies and equipment to communities in need around the world. This holiday season, RAS is gifting donations upon their clients’ behalfs to support MedShare, with the promise of an ongoing, long-term relationship. They ask that you consider joining them in supporting the MedShare mission.
Bob Rinaldi of RAS said, “We’re very excited to support MedShare’s mission to supply used medical and supply chain equipment and monetary donations from equipment leasing and financial companies in this serendipitous relationship. The RAS team is grateful to our many clients and friends in the industry and will kick off the MedShare RAS relationship with a donation of behalf of each our clients to celebrate the holiday season. We’d be honored if others would consider supporting this effort.”
“MedShare relies solely on the collective expertise and generosity of individuals, foundations, and corporations like Rinaldi Advisory Services to resource and deliver critical medical supplies and equipment to marginalized communities around the world, said Jason Chernock, Director of Programs & Partnerships at MedShare. “These are regions of the world where, every day, hundreds of men, women, children, and infants tragically die from preventable causes, inadequate care, and lack of basic medical supplies. Conditions beyond our comprehension. Global change is sustainable because of collective effort. Joining forces with MedShare, RAS will help accelerate and amplify our life-saving work that bolsters vulnerable health systems and combats the primary threats to health equity. We are deeply grateful for this partnership that will bring health and hope.”
About MedShare
MedShare is a 501c(3) humanitarian aid organization dedicated to improving the quality of life of people, communities, and our planet by sourcing and directly delivering surplus medical supplies and equipment from communities in need around the world. Founded in 1998, MedShare is a pioneer of sustainable solutions for critical healthcare inequities around the world. MedShare has served over 33 million people and equipped 964,576 medical professionals in marginalized communities throughout the US and 117 other countries.
You can learn more about MedShare at https://www.medshare.org.
About Rinaldi Advisory Services
RAS provides advisory services to independent lessors, financial institutions, industry service providers, and manufacturers. Primary services include strategic planning and affordable, confidential advisory services to principals / executives of equipment finance companies and regulated financial intuitions in the equipment finance industry.
You can learn more about Rinaldi Advisory Services at https://rinaldiadvisory.com.








