CINCINNATI, OHIO – July 18, 2024: Rinaldi Advisory Services (RAS), a premier advisory firm in the equipment leasing and finance industry, is delighted to announce the addition of Liz Rinaldi to our team. Liz Rinaldi, a talented and experienced professional in the vendor program sector of the leasing industry, brings her energy and additional perspectives to the company.

As the President and Founder of Rinaldi Advisory Services, Bob Rinaldi, has built a legacy of excellence and innovation. “I am excited to welcome Liz to RAS. Her expertise and vision align perfectly with our mission to help independent leasing companies excel and banks to diversify their Commercial and Industrial asset portfolios,” said Bob Rinaldi.

Liz is a rising star in the industry and a member of the Rinaldi family. She is the niece of Bob Rinaldi and the daughter-in-law of Vince Rinaldi, a legendary figure in the leasing industry and Bob’s former partner in a leasing company that was sold to Provident Bank in Cincinnati.

With this new addition, RAS wants to assure its clients and the industry that Bob Rinaldi is not retiring or stepping back. While Liz represents the next generation and natural progression for RAS, Bob will continue to lead the firm and maintain his active roles in consulting with industry clients and industry trade associations. “Liz’s addition to the team is about growth and expansion, not a transition,” emphasized Bob Rinaldi.

Liz Rinaldi’s experience in the vendor program sector uniquely positions her to connect with the next generation of leaders in the leasing industry. As younger professionals are moving into upper management roles, Liz’s insights and talents will help bridge the gap and deliver the exceptional benefits that RAS is known for. Her presence underscores RAS’s commitment to evolving and staying relevant in a dynamic industry.

“What I have always loved about the vendor finance industry is the collaboration between different industry sectors to advance a service that helps businesses grow and thrive,” says Liz Rinaldi. “As I enter this new phase in my career, I am incredibly excited and humbled to get to work next to and learn from this incredible group of industry experts that Bob has brought together. Bob’s prowess and positivity is infectious, and I couldn’t be happier to finally get to work with him and bring something unique to the team”

RAS has unwavering confidence in Liz’s abilities to drive the firm forward and expand its reach to newer generations. Her role as a young professional and a woman in the industry will allow her to provide unique benefits and perspectives that resonate with emerging leaders.