HOUSTON, TX, June 4th, 2024 — Rinaldi Advisory Services, LLC (RAS), the leading advisory firm in equipment leasing and finance, announces the addition of Verity Capital Advisors, Inc. CEO, Justin Vogel to its consulting practice. This strategic alliance will add Verity Capital’s expertise in optimizing capital stacks and securing lines of credit to RAS — furthering subject matter expertise across all facets of equipment leasing and finance.

Rinaldi Advisory Services, led by Bob Rinaldi, was founded in 2018 to provide CEO’s and founders of firms in the industry a close advisor with whom they can confide on sensitive issues they face daily— providing true, no-nonsense feedback.

Verity Capital Advisors was founded by Vogel in 2023 as a boutique, capital markets-focused investment bank offering a full suite of consultative services to support lower middle market companies in raising the debt capital they need to grow while freeing up owners and executives to remain engaged in running the day-to-day operations of their business. Justin is a finance and banking industry veteran with more than 20 years of experience helping a wide variety of businesses throughout the US secure financing, including launching a lender finance product for the regional bank he formerly worked for, focused on lending to equipment finance companies.

Vogel spoke of the opportunity to work with Rinaldi and the RAS team, saying; “Bob has a great reputation in equipment finance. Partnering in this capacity with such a well-respected industry veteran is a privilege. Together we will strive to provide a full offering of consulting services for equipment finance companies of all sizes and stages.”

Bob said, “We know each other very well, as Justin said. There comes a point in a career when you get the luxury of picking people you want to work with and truly enjoy being around. Justin is at the pinnacle of his craft, there is nobody better, period! He may not tell you what you want to hear, but that honesty and integrity is priceless.”

RAS and Vogel’s services are highly complementary, and together they offer deep expertise across a wide range of functional areas within commercial equipment finance.